Tipee Limited is owned and run by Tina Søgaard from the company's offices in central London.

Tina comes from a strong background having worked at senior sales management levels in Estée Lauder Companies as well as Molton Brown. She is superbly educated with two Masters in Law (LL.M) having studied at the University of Edinburgh, Trinity College Dublin, Oslo University and the University of Aarhus.

She has a broad network of associates and contacts throughout Europe and beyond, having worked in many different countries for several years.

Tina Søgaard - Résumé

Tipee Ltd, London
Managing director
October 2005 - present


Liz Earle International Ltd, Isle of Wight & London
International Business Development Manager
April 2005 - Oct 2005

Tina initiated the international expansion of Liz Earle Cosmetics into Australia, Germany, USA, and Japan. She developed the research and network development for South Africa, Spain, France and Korea. Working with the LE team, she launched brand with No. 1 TV Shopping channel, TVSN, in Sydney, Australia and led all aspects of the launch from the initial negotiations (including show line-up) to getting the show on air.
She additionally prepared the brand for launch into European Domestic and Travel Retail markets and progressed towards German retail launch including Green Dot (Grüne Punkt) registration and brand information and marketing translation.


Molton Brown Ltd, London
European Sales Manager - June 2003 - April 2005

New business development management, maintenance and growth of existing business. Strategic brand expansion and competitive pricing development for European geography. Full staff management, business planning, recruitment, development, retention. European division budget responsibility. Introducing British luxury brand into key European markets: Opening with Karstadt chain in Germany, Le Printemps & Sephora in France, Ilum & Magasin stores in Denmark.
Initiating negotiations with other major department stores in Europe. NK & Åhléns in Sweden in addition to smaller luxury retailers throughout Europe.


Estée Lauder Companies, Travel Retailing - London
Area Sales Manager - Nordic Area - April 2001 - June 03

Managing travel-retailing business for Estée Lauder brand in 8 Nordic countries through developing and maintaining relationships with 20+ customers. Delivering marketing presentations, negotiation on promotions, advertising space and physical in-shop space and locations.
Major restructuring dealt with changing fundamental aspects of business. Staffing changes, updated merchandising on all retail doors. Grown Aquatic business by 20%. Implemented tighter cost control measures. USD$ 5M Revenue responsibility.
Full cycle people management in 4 geographies. Responsible for 2 Account coordinators, 12 Beauty Advisors. 10 permanently staffed locations, 20 retail doors in 8 countries. (60 doors with 40 aquatic included.)

Estée Lauder
Business Development Executive - Nordic Area - Oct 2000 - March 2001
Re-established Nordic business after absence of permanent Area Sales Manager. Gained efficiencies and cost savings by revising business structure through staffing plan and active presence.

Estée Lauder
Sales Administrative Assistant - Nordic Area - Aug 1999 - Sept 2000

Working with 20+ client companies and buyers to build and manage customer relationships and sales results in 5 countries. Distribution of marketing material and prices. Placing orders for visual merchandising material. Organisation of promotional events. General administration.

Education
University of Aarhus, Denmark - 1993 - 1999
Cand. Jur. LL.M. (Masters in Law)
Major subjects: Comparative Commercial law, United States legal system, International Trade law, Transport Law, Product Liability.
Thesis: Comparative Issues in Product Liability.

University of Edinburgh, Scotland - 1996 - 1997
LL.M. Europa Institute during Danish LL.M.
Read: International economic law, International commercial arbitration, Substantive issues in European community law.
Aarhus University Scholarship.

Trinity College, Dublin, Ireland - 1995
ERASMUS Student.
Read: Intellectual property law, European community law - consumer policies, Comparative law.
University of Oslo, Norway - 1994
Scandinavian Institute of Maritime law. NORDPLUS Student.
Maritime Law, Law of Oil Contracts.

University of Aarhus, Denmark - 1989 - 1993
B.A., LL.B. in Law.
Qualifying compulsory courses leading to Cand. Jur. (LL.M)

Languages
Tina speaks fluent German, Norwegian and Danish as well as of course perfect English. She can happily get by in French as well, as long as the menu isn't too complex.