We have a commitment to providing excellent customer service by rigorously educating our account management staff and indirect retail store staff on our brands and also on many other aspects of selling and business—making them better business people as well as better educated on specific brand qualities and sales techniques.

This intense focus on all-round sales staff education not only ensures that every customer contact is exploited correctly, but that the individual customer and sales person builds brand loyalty. The customer becomes loyal through excellent, knowledgeable service, the sales person through our attention to their personal development in cooperation with their own in-store training programmes.